A perfume with a purpose A scent that not only smells sweet, but is also helping in the fight against breast cancer is wafting through the norsk hostfest this year, compliments of norwegian perfume designer geir ness. Ness is the creator of laila, the first fragrance from norway.Ness says it took around five years to develop the perfume after he gained invaluable experience working for global designers such as chanel. "I wanted a fragrance that was fresh, clean and light, that was(A scent)Of norway,"Ness said. "So it's from, you know, mountain wild flowers with natural herbs and lavender. " Dan feldner/mdn Geir ness, creator of laila perfume, gives his undivided attention to marlene severson of mclean, va., as he massages her hand at the Norsk Hstfest Wednesday.Ness named the perfume after his mother and is using some of his products to help raise money for breast Louis Vuitton Luggage cancer research. Dan feldner/mdn Laila pink is a special edition of laila perfume that geir ness, its creator, is selling to help benefit susan g.Komen for the cure, a charity organization that is seeking a cure for breast cancer.Ness is donating 10 percent of the proceeds from each sale of laila pink to the organization. This perfume is very personal to ness.He explained how laila got its name, and why it means so much to him. "What i did, i copied my mom's signature without her knowing it, and i silkscreened her name on the bottle, and i gave it to her for mother's day,"Ness said. "So laila is my mom's name.I Louis Vuitton Handbags Outlet wanted something that meant something to me. " The sweetest smelling perfume in the world is useless if people aren't able to wear it because of allergies, so ness made sure to use natural ingredients in laila to ensure as many people as possible can enjoy its fragrance. "I wanted something that was naturalbased.So we used natural oil instead of synthetics,"He said. "So if people are allergic or sensitive they can still be able to wear the fragrance. " The perfume has proved to be so popular it is sold at nordstrom department stores, has been the official fragrance for stars at the grammy awards, and has also been used at the mtv music awards and the emmy awards.Ness says the attention laila has received is not only good for him, but good for his country as well. "And it's nice also because i can also sell norway at the same time, because i travel over 300 days a year,"He said. He also has a male fragrance named geir, after himself. Perhaps even http://www.buybuckeye.com/ more important to ness than his own work in developing perfumes is the work being done by a cancer research charity, susan g.Komen for the cure, to find a cure for breast cancer.Ness says a friend of his who died from breast cancer has made this battle very personal to him, which is why he contacted susan g.Komen for the cure to find out how he could help. "I had a friend of mine that died of breast cancer a couple years ago and she had four small girls,"He said. "So i wanted to do something that meant something to me. " Ten percent of the proceeds from a special version of his perfume called laila pink will go to susan g.Komen for the cure for breast cancer research, and he is also donating $25, 000 to the organization. With all of the travelling ness does, he has heard many stories involving breast cancer, and this motivates him even more.He stresses the importance of both men and women getting checkups to detect cancer as early as possible, and says that staying fit, eating nutritious foods and having a positive mental outlook are all important in living a healthy life. "A good friend of mine, greta weiss, she won nine new york marathons, and she's a world champion in marathon,"Ness said. "She had cancer several years ago, and she told me that, 'if i wasn't working out and had the right spirit and mind, you know, i wouldn't be here today.' So it's very important, you know," Ness has also designed a special pink handbag that is part of a perfume and lotion kit whose proceeds will go to local cancer facilities in minot.He gave the hstfest three kits, which are valued at $500.One of the kits is part of a silent auction while the others will be raffled off. Having travelled all over the world, including spending some time in japan as a model, ness has met all sorts of different people, both stars and average joes.He says someone doesn't need a big bank account or wellknown name to impress him.Having a goal and being willing to work hard to achieve that goal is something he values above above any amount of celebrity or wealth. "I'm impressed with what people do with their lives, when they want to do something, have a goal in life.I'm more impressed when people have a goal and they go for it and they work hard, you know, to achieve something,"He said. "That's what impresses me more than, you know, the name and all that stuff. " These values, which are right at home in north dakota, are probably why laila pink isn't just another designer perfume to ness.It's something personal, something he is using to help women the world over win the battle against breast cancer.

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